The Blog

If you’ve spent any time on beauty TikTok or Instagram lately, you’ve probably seen it: a reclining chair, a halo of running water, slow, deliberate scalp massage, and a person who looks like they’ve briefly left their body. This is the Japanese head spa — a treatment that’s been quietly popular in Japan for years […]

If 2025 was about soft-girl aesthetics and cozy nostalgia, 2026 is shaping up to be… a little weirder. In the best possible way. Trend forecasters are already pointing toward what’s being dubbed the “Extracelestial” aesthetic — a vibe that blends futuristic silhouettes, metallic textures, geometric shapes, and a touch of the uncanny. It’s not full-on […]

In Pretty’s ongoing “The Icon” series, we spotlight women whose beauty, artistry, and presence have shaped our culture — especially how we think about glamour and style. By that measure, Ella Fitzgerald belongs firmly in their ranks.

The Plan: Just One Little Primer I love a good surprise, but sometimes I know exactly what I want. I went to the Laura Geller website with one simple goal: finally buy the Spackle Primer I’ve heard so many great things about. The reviews say it smooths everything out, helps makeup stay put, and leaves […]

When my super-cute and always-festive friend Alice invited me to her holiday pajama party, I knew two things right away: first, I was absolutely going, and second, I needed something cozy and cute to wear — so I started browsing for a flannel pajama set from Amazon. That’s when I found these $32 colorful cat-print […]

I have a Barefoot Dreams cardigan and pullover that I live in on chilly days. They’re unbelievably soft, like wearing a cloud, but still somehow look polished enough to wear out of the house. They’ve become my go-tos for everything from writing days at home to long flights. They’re basically a cozy blanket you can […]

There’s something about the ritual of opening a tiny door each day that makes December feel even more magical. I started the tradition of beauty advent calendars years ago, when my daughters were in their early teens. We’d take turns choosing a door each morning—half the fun was in the guessing. The other half was […]

While we recently blogged about socks, today we turn to shoes. The other day, our Editor-in-Chief was catching up with an old friend when the conversation turned—of all things—to shoes. This friend told a story about a pair she loved so much that she wore them until the soles gave out. When they finally couldn’t […]

Google “fall fashion trends 2025” and you might feel like you just walked into Hogwarts. (And speaking of the early 2000s, we already broke down another cultural icon in our Napoleon Dynamite post — proof that the aughts are having a moment.) From bangs to beanies, these trends have a touch of magic—so naturally, we […]

Not only are these young whippersnappers not getting off my lawn, now they’re invading my sock drawer. Fashion is a fickle mistress. Just when you get comfortable with a trend, it’s gone. Consider this article fashion’s Dear John letter to your no-show socks. That’s right: thanks to Gen Z, socks are no longer meant to […]